Use Your Club Size To Your Advantage

On April 11, 2014, in Business Strategies, by A. Rosenberg, EZFacility Contributor

Small Clubs Over on the IHRSA blog, there’s an interesting post about the how small gyms in rural towns tackle the unique challenges they face. It’s true that for any health club or sports facility with a small pool of members and clients to draw from, there are difficulties that clubs in more populous places don’t experience. You might compete with larger clubs nearby, vying hard for attention against brand-name franchises. Or you might struggle to fill up your classes or operate programs or leagues that are tricky to manage without a certain bulk enrollment.

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New Email Campaign History Page and More!

On April 9, 2014, in Product Releases, by Bryant Strozinsky, EZFacility Marketing Specialist

Frank's Features and Fixes In our current release, we’ve given you a new way to view and manage previously sent email campaigns with the addition of a Campaign History page. Read on for details about this and our other exciting new additions.

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Outdoor Workouts

On April 8, 2014, in Business Strategies, by A. Rosenberg, EZFacility Contributor

Outdoor Workouts I don’t know about you, but now that the long winter finally (finally!) seems to be drawing to a close, all I want is to be outdoors. I want that so badly that I almost, for a very brief second — full disclosure — considered letting my gym membership expire. I’ll just start a new one in September, I thought. It was only a fleeting idea; happily, I know that I get too much from my gym to ever really let go of my membership so easily. But a lot of people don’t know that. A lot of people do exactly what I thought of doing: let their membership slide in the warm months and rejoin (or, worse, join somewhere else) when the cold sets in again.

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Winter in Summer

On March 28, 2014, in Business Strategies, by A. Rosenberg, EZFacility Contributor

winter in summer Since we seem to be in the middle of an endless winter, let’s contemplate the experience of winter in summer — or, more precisely, how rinks and hockey centers can manage most efficiently in the off-season.

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Making Sound Decisions

On March 25, 2014, in Business Strategies, by A. Rosenberg, EZFacility Contributor

Making Sound Decisions IHRSA’s 2014 33rd Annual International Convention and Trade Show offered up so much food for thought that you’re probably feeling stuffed right about now. But it’s worth really digesting what author Dan Heath had to say in a general session discussion during the event. His talk, “Decisive: How to Make Better Choices in Life and Work” took a close look at the foundation upon which all business are built: decisions. Good decisions can make you; bad ones can break you. How can you be sure you’re making sound decisions?

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Brand Identity

On March 14, 2014, in Business Strategies, by A. Rosenberg, EZFacility Contributor

Brand Identity We all know how confusing a mixed message can be. Somebody tells you one thing and then does another, and you’re left wondering what exactly happened. Did you misunderstand something? Have you misinterpreted? Most of all, can you still trust the person in question?

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Rentals and Special Events

On March 14, 2014, in Business Strategies, by A. Rosenberg, EZFacility Contributor

Rentals and Special Events Ever tried to schedule a kid’s birthday party in Manhattan? I’ve known perfectly functional adults curl up in thumb-sucking, fetal positions at the mere thought of dealing with birthday party insanity here. And I’ve known plenty who have chosen not to have a party at all, or just to deal with a couple hours’ worth of squeezing fifteen kids and their chaperones into a 500-square-foot space.

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